iPods are fantastic, who doesn't like them? But there are some little things the competitors have that if the iPod had it would wipe the competition.
I think things like an FM radio, A Sound Recorder or even Wifi would get rid of things like the Zune. With an FM radio the iPod would be o much better, it would open up a whole other side to your iPod experience. And if you could record the radio yourself through the iPod, now that would be amazing. As I am sure most of you know there are a lot of potential Podcasts that you can't get on iTunes that would be good for hours upon hours of listening to.
Wifi would be fantastic for the iPod classic. Being able to browse through the iTunes store choosing a new song to download straight onto your iPod. Or being at a Starbucks or at the train station and being able to check the score of sport or quickly checking your emails.
Whatever they do, Apple needs to do something along these lines.
iPod Joel
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If Apple inserted all the possible things in the tiny iPods, well then what would they release for the next version? I believe some of those things will be added later on and you'll be able to upgrade them iPods to do more and more things besides playing.